My Story

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Originally from New York and now based in London, my journey began at Tripadvisor in the U.S., inspired by a belief in the power of online travel to create a more connected world—where travellers discover destinations as they were meant to be experienced, and where businesses build meaningful partnerships that create seamless traveller journeys.

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I have since spent more than 20 years helping travel and technology businesses grow—building brands, launching new initiatives, creating industry-leading events, and developing marketing strategies that strengthen partnerships and deliver commercial results. I've built my career at the intersection of travel, technology, and marketplace platforms, working with organisations including Tripadvisor and Skyscanner.

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Along the way, I've helped organisations expand into new markets, developing global marketing programmes that increase awareness, strengthen partnerships, and accelerate growth across Europe, the Middle East, Africa, and APAC. Working across international markets has given me a deep appreciation for the nuances of different cultures, commercial environments, and customer needs—reinforcing my belief that the strongest growth strategies are built on local insight, global collaboration, and shared objectives. Much of my career has been spent building new initiatives from the ground up—transforming ideas into scalable programmes that strengthen brands, engage partners, and create lasting commercial impact.

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As technology continues to transform how businesses drive results and how travellers discover, plan, and experience travel, I'm passionate about helping organisations navigate this evolving landscape. By combining strategic insight with practical execution, I enjoy helping organisations strengthen their presence, unlock new opportunities, and create lasting impact.

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Over the years, I've had the privilege of working alongside some of the travel industry's most respected leaders, innovators, and organisations. These experiences have shaped my perspective, strengthened my expertise, and reinforced my passion for helping travel businesses and destinations succeed.